And we make a commitment of charging no more than £100 for this, however much treatment we provide. That’s why when you have a complication after a surgical procedure at Animal Trust, we’ll perform one further corrective surgery and provide the medication and lab tests needed to treat the complication. We understand that the costs of this can be a worry at a time when everyone’s focus is on making sure their pet gets better. It doesn’t mean someone’s at fault, but it does mean further treatment may be needed. Occasional complications are a fact of surgical procedures. We think it is much better to charge a fair price across all our services and to help pets access care whilst ensuring owners do not incur any nasty cost surprises. What we don’t do is offer ‘loss leader’ procedures to lure in new clients, only to charge very high fees in cases of sickness, illness or injury. This is to help animals access the care they need when they need it. We also use ethical pricing to improve access – that means when we are able to lower prices we focus on doing this for emergency or urgent procedures, where owners don’t have time to save up for a procedure, or elective procedures that are part of welfare initiatives. We try and keep these costs as low as possible for the quality being provided – which is helped by us not having shareholders. We also share out the overhead costs such as our buildings and equipment across all of our prices. We aim to keep our prices in proportion to what it costs us to perform a procedure, provide a service or deliver a product.
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